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A Broad-based Logo Book That Should Have Been Better
Great book despite poor editing
Logo ideas for everyone - designers to small businesses.Every few pages, there is a full page devoted to just one company logo. But the cool part is that this full page has pictures of the logo in action - whether it is on the product packaging, bill board, or store front sign. This is very helpful as it gives you a context to judge the power of the logo. Just a graphics image against a white page background means you need to use your imagination trying to picture how the logo's going to look in its intended use.
Whether you are a designer or a small business owner that wants to get a logo done through a designer, this book is an invaluable tool. If you are a designer, you can use it to get your creative juices to flow or just admire the work done by others for inspirational reasons. If you are a small business owner, you can use it to work with your logo designer. You can point out some of the logos and just say 'I like these' and that gives the designer a place to start in creating your logo. This avoids a lot of wasted work as you are both trying to figure out what you like and what best represents your business image.
When I first started doing research on good logo design books, I was confused by the number of logo books by this author. The names are a little misleading when you try to figure out which one is the more recent version. I finally decided to use the publication date for this purpose and this book happens to be the latest (published in May 2003). We recently started offering Corporate Identity Management services to small businesses through our company and we are finding that this book is an invaluable tool in communicating with our clients. Especially if our clients are in another city, we just ask them to get a copy of this book before starting the project.
Even if you aren't a designer or someone looking for design services, this book is still fun to flip through if you are the creative type. The price is just phenomenally low for something of this high quality (I am trying to imagine the price of printing along considering it's full color). If you have to even remotely work with logos, just get the book. It's a decision that I haven't regretted even for a second. Have fun!


Fantastic trip through possible realms of psyche
Wow! Burroughs with a plot
WOW.Through a surrealistic swirling pattern of images, illusions, allusions and memories, Desiderio, the narrator of the journey, travels through a wild range of cultures and attitudes on his philsophical journey to find Dr. Hoffman, the brilliant scientist whose mental images are slowly destroying any reality of the world. On his journey. Desiderio meets carnival folks, gentle river-dwelling natives, an animalistic whorehouse, a tribe of cannibals (or two), and in the best Swiftian fashion, a tribe of religious centaurs before finally reaching the Doctor's compound.
Through a skillful use of the erotic as philosophy, Carter takes us on a journey that makes us reconsider what our own views of the erotic, the realistic, the profane and the profound are, and how we justify them with every day life.


Pretty good, could be be betterBut I must emphasize, the book is still great :)
Great Advice-To get to the end you must start from the beginning; think about connecting with men before you start thinking about marriage/babies
-everyone makes mistakes, so give men a chance
-husband's usually don't resemble magazine models
-abuse is abuse
-behaviors and conversations to avoid on dates
The tone of the book was more practical than spiritual. The authors do not present "following your heart" and "soul mates" as precepts. For a read along those lines I would recommend mystical relationship books by Deepak Chopra.
This book was also quick and easy read without being too wordy and conceptual; great if you're a busy person.
Changed My Life

One for the scholars
Great book
Part TwoThis book includes three accounts that are thought to have been written by some of Caesar's lieutenants. While this may bring down the quality of the narrative a bit, it is certainly understandable given the human whirlwind that was Caesar during these years. From the crossing of the Rubicon in 49 B.C., where the book begins, Caesar proceeded to occupy Rome, pacify Spain, defeat Pompey at Pharsalus, establish Cleopatra on the throne of Egypt, defeat his opponents at Thapsus, and dispose of the last opposition forces in southern Spain by 45 B.C.
A few months after these events, Caesar was assassinated in Rome after assuming the position of "perpetual dictator". It was argued that Caesar sought to be King of Rome. In fact, however, he was not the first to assume the position of Dictator after emerging successfully from civil strife. Both Marius and Sulla had gained similar powers within the preceding 60 years. For those interested in a fictional, but nevertheless vivid and historically accurate account of this entire period, I suggest Colleen McCullough's series, beginning with "The First Man In Rome" and continuing (so far) through five volumes, the latest of which is entitled "Caesar". More are planned.
As for "The Civil War", it may not be quite as exciting or compelling as "The Conquest of Gaul", but it is still excellent reading. And it's all true. Try it. I think you'll like it.


Another resource...
Great text for nonprofit management class
Good overview of non-profit management

Self-Obsessed NarcissismYet I tired of the book half way through and was forced to put in down a few chapters later. And I rarely leave a book unfinished. I think Carter is just obsessed with herself and her family's "status". OK so she's a well-off jewish girl who grew up in manhattan with "intellectual" parents. And ironies of ironies, some slimey working class muslim guy gave her HIV. WOW. How many times does she need to discuss her background and how ironic it was that she became a junkie/prostitute? After a while it sounds more like pride than an explanation.
Ultimately, one wonders if Carter is really a writer or has simply done a decent job in telling her outlandish autobiographical odyssey. If she really thinks she's a writer, than she should undertake the task of writing something that's less of an act of narcissm.
Wow.........
Rocks and wailsEven though there are some dull moments during her too remote and unenvolving handle of third person narrative stories, this collection 'Glory goes and gets some' forever rocks and wails for readers such as youth in cities, having hope only to get despaied or women in all ages when they have doubt for their lives. Read 'All the men are called MaCabe', and hail Carter's cleverly woven, almost singing-like modern day life lessons. You will find it only comes back to ONESELF, which is the very favorite word [self] of Carter as she claims.
Am very much looking forward to reading Carter's next work.


Started strong but died.
Not Very Well Written
Life On The Road Rules

Unique main character and setting sets this one apart
Missing In Action.
Original and Funny

A poor novel and a truly disappointing werewolf story.
Enjoyable quick read
ONE OF THE BEST BOOKS IN THE WEREWOLF GENRE TO DATE!!!I was also fascinated with the way Jenny, through psychoanalysis, was able to tap into her "Wolf" side, overcome a number of challenges, and learn to fully embrace and accept being a werewolf.
Hopefully, in future, more intelligently written and imaginative werewolf novels will come into the market. Novels that feature men and women alike as werewolves, hailing from all walks of life. May some deft writer or group of writers do for the werewolf genre what Anne Rice has already done for vampires!

On another note, it does have some logos that are, as someone here says, ten years old, that have been in all the annuals several times already. I, too, do wish the entries were all marked by date. And further, I would love to have a collection of this scope culled from work I know to be 5 years old or less. It almost seems like a cheat to pump up the number of logos included in a non-history-focused volume by dipping back a decade.
All in all, The Big Book of Logos is a nice addition to the library of either ad agency or design house, while it doesn't at all replace the Graphis logo annuals or anything of that caliber.